Alexa Rank, when we (mainly webmasters and bloggers) come across to some website the first thing we wanna know about them is their Google Page Rank and their Alexa Rank. As Google Page Rank is Google metrics to rank a website where as Alexa Rank is the metrics by Alexa.com to rank website regionally and globally. Both of them use their own algorithm to determine the power of a domain. Today we will mostly focus on Alexa Rank rather than Page Rank on this post.

What is Alexa Rank?

If you are new to the blogging world then this might be the question you are asking yourself. So it’s the metrics of the website Alexa.com which ranks websites that exist in the internet. They offer free toolbar, widget and extensions which are installed by various internet users and websites. When these users visit a website with the Alexa toolbar installed browser (supported browsers: Internet Explorer, Mozilla Firefox and Google Chrome) these toolbar sends various analytical data to the server of Alexa.com using which they rank any website. As per their official note they are using more than 25,000 different browser extensions including the Alexa widgets on website to gather the traffic information of any website. There are two types of Alexa Rank: one is Global and the another is Regional. Global Alexa Rank shows how popular a website is with the global audiences where as the Regional Alexa Rank shows how popular a website in Regional or Country basis. Alexa rank is a measure of the performance of a website over the past three months which is calculated using a proprietary methodology that combines any website’s estimated average daily unique visitors and its estimated daily pageviews over the period of three months. So if your website gets most of the traffic from USA then your Regional Alexa Rank of USA will be lesser than the Global Alexa Rank. The lesser the Alexa Rank the more popular the website is as per the Alexa Rank.

What are the benefits of Alexa Rank ?

Well if you purchase any pro plan of Alexa.com then you might have lot of benefits like getting accurate analytical data which can be available free with Google Analytics and some other free analytic websites. But as the Alexa rank is measured by Alexa.com so after you verify your website with Alexa.com then your Alexa Rank can be accurate. For the webmasters who are looking for advertisers can benefit if they have low Alexa rank for their website. Even some of the well known CPC networks like Yahoo Ads look for good website traffic from certain countries which they track with Alexa.com’s Regional rank of the website before approving any publishers into their network. So having a good Alexa Rank of a website is good if you are planning to get some business with your website . 🙂

How to Increase Alexa Rank ?

Okey ! You have a website and you are getting good amount of daily unique visitors. But the Alexa Rank of your website is worse while comparing to the number of traffic you are getting daily. You should not forget that the Alexa Rank is calculated under various metrics including information that are sent via Alexa toolbars, widgets and extensions. So if the majority of visitors on your website don’t have Alexa toolbar or extension installed on their browsers then it might be hampering your site’s Alexa Rank. So here are some tips short listed  which can help you increase Alexa Rank of your website :

• Install Alexa Toolbar on your Browser
• Install Alexa Widget on your Website
• It is recommended to verify/claim your website with Alexa which can be done easily : Click here to Claim your website
• Create a custom Alexa toolbar so people who visit your website download them
• Publish content that targets Webmasters and Bloggers as they are the one who require Alexa Toolbar so more people with Alexa Toolbar visiting your website results more Alexa Ranking
• Publish content often and also publish some articles related to Alexa on your blog linking to your Alexa page
• Share your links on social networking and bookmarking websites like Facebook, Stumbleupon, Twitter, Reddit etc.
• Generate good backlink to your website with forums, article sites and various other backlink resources.

That’s it ! If there is something i missed you can leave comments below which can be fruitful for others who want to increase their website’s Alexa Rank.